Lucinda M. Baier, President, Chief Executive Officer and Director

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Lucinda (“Cindy”) Baier is the President, Chief Executive Officer and a member of the Board of Directors of Brookdale Senior Living, the nation's premier operator of senior living communities. As of year-end 2020, the $3.5 billion company operates nearly 700 senior living communities and has the ability to serve approximately 60,000 residents through its independent living, assisted living, Alzheimer’s and other dementia care, and continuing care retirement communities and through its comprehensive network of services. The company's 40,000+ employees are taking care of America's seniors and, in 2020, Fortune magazine ranked Brookdale as one of the top 200 largest publicly listed employers in the country.

Ms. Baier became Brookdale's President, Chief Executive Officer and a member of the Board of Directors on February 28, 2018. From the beginning, she initiated the company's operational turnaround strategy and developed the “Winning Locally” action plan. As CEO, she led the company through the largest public health crisis in 100 years by prioritizing the health and wellbeing of its residents, patients and associates. She focused the company’s efforts on increasing diversity, including the Board and executive leadership team approaching gender parity in 2020. Ms. Baier led Brookdale's efforts to negotiate and restructure leases with its largest three REIT partners. She led the company through the sale of assets, including Brookdale's interest in the unconsolidated entry CCRC ventures and the majority share of its home health, hospice and outpatient therapy business. These deals unlocked significant value for Brookdale and shareholders. Within her second year, the company's Net Promoter Score® increased 20%. In her third year as CEO in 2020, J.D. Power recognized the company as #1 in customer satisfaction (in a tie) in assisted living/memory care communities.

Ms. Baier has served more than a decade as a board member for public and private companies. Currently she is on the board of directors of Argentum, the National Investment Center for Seniors Housing & Care (NIC) and the Nashville Health Care Council, where she serves as Vice Chair. She is a member of the NYSE Board Advisory Council, which identifies and connects diverse board candidates to NYSE-listed companies seeking new directors, and serves on Vanderbilt University Medical Center’s Audit and Compliance Committee and Quality and Safety Committee.

A number of organizations have recognized Ms. Baier. Some of her awards and honors include CEO Forum Group’s 2021 Top 10 CEOs Transforming Healthcare in America; Nashville Medical News’ Class of 2021 “Women to Watch ”; Corporate Citizenship 2020 Award from the Committee for Economic Development of The Conference Board; one of McKnight's 2020 "Women of Distinction"; and Nashville Business Journal’s "Most Admired CEO" list for two consecutive years.

Prior to becoming CEO of Brookdale, Ms. Baier was the company's Chief Financial Officer beginning in December 2015. In addition to experience as a seasoned chief financial officer for several companies, she has been responsible for multi-billion dollar operations, the chief executive officer for a publicly traded retailer and served as an executive officer of a Fortune 30 company.

Ms. Baier is a Certified Public Accountant and a graduate of Illinois State University, with Bachelor and Master of Science degrees in Accounting.

Kevin W. Bowman, Executive Vice President – Community Operations

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Kevin W. Bowman joined Brookdale in April 2016 and has served as our Executive Vice President – Community Operations since October 2021. He previously served as our Division Vice President – Operations for the West Division from April 2020 until October 2021, our Senior Regional Vice President – Operations from January 2017 until April 2020, and our Regional Vice President – Operations prior to that. Before joining Brookdale, Mr. Bowman served 25 years in senior living, holding roles of escalating responsibility. Mr. Bowman received a B.A. in Communication from California State University, Fullerton, and was honorably discharged from the United States Army in 1988 after serving four and a half years. He previously served as a member of the Board of Directors of the California Assisted Living Association.

George T. Hicks, Executive Vice President - Finance and Treasurer

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George T. Hicks became our Executive Vice President - Finance in July 2006, and our Treasurer in January 2016. Prior to July 2006, George served as Executive Vice President - Finance and Internal Audit, Secretary and Treasurer of American Retirement Corporation (ARC) since September 1993. George had served in various capacities for ARC’s predecessors since 1985, including Chief Financial Officer from September 1993 to April 2003 and Vice President-Finance and Treasurer from November 1989 to September 1993. George received a bachelor’s degree with distinction in philosophy from Stanford University in 1979 and an MBA in finance from the University of Tennessee in 1982. He also holds an inactive CPA license.

H. Todd Kaestner, Executive Vice President – Corporate Development and President – CCRCs

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H. Todd Kaestner became our Executive Vice President – Corporate Development and President – CCRCs in August 2021. Prior to that, Mr. Kaestner served as the Company’s Executive Vice President – Asset Management and Divisional President – Entry Fee since June 2019 and Executive Vice President – Corporate Development since July 2006. Prior to joining Brookdale, Mr. Kaestner served as Executive Vice President – Corporate Development of American Retirement Corporation since September 1993 and served in various capacities for ARC’s predecessors since 1985, including Vice President – Development from 1988 to 1993 and Chief Financial Officer from 1985 to 1988.

Todd is an honors graduate of Vanderbilt University, where he studied economics, and holds an MBA in finance and economics from University of Louisville.

Jaclyn C. Pritchett, Executive Vice President – Human Resources

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Jaclyn Pritchett joined Brookdale in 2016 and has served as Executive Vice President–Human Resources since March 2022. She previously served as Senior Vice President–Human Resources since January 2021, Senior Vice President–HR Field Operations and Talent Management from October 2020 until January 2021, Vice President of HR Field Operations from March 2019 until October 2020, and in other human resources management roles from 2016 to February 2019. During her tenure with Brookdale, Ms. Pritchett has made it her mission to impact our People Strategy, with an intentional focus on attracting, engaging, developing and retaining the best associates. Before joining Brookdale, Ms. Pritchett served as Senior Manager of Leadership Development at Bridgestone Americas. Ms. Pritchett received her B.A. in Psychology from Auburn University, as well as a Master’s degree in Industrial-Organizational Psychology from Middle Tennessee State University. She currently serves as on the board of directors for New Frontiers and Executive Sponsor, Leadership Development for Middle Tennessee Society for Human Resource Management.

Steven E. Swain, Executive Vice President and Chief Financial Officer

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Steven E. Swain joined Brookdale as Executive Vice President and Chief Financial Officer in September 2018. Prior to joining Brookdale, Mr. Swain served as Senior Vice President and Chief Financial Officer of DISH Network Corporation from October 2014 to August 2018, after having served as its Senior Vice President of Programming from April 2014 to October 2014, and as its Vice President of Corporate Financial Planning and Analysis since joining the company in 2011. Prior to DISH Network, Mr. Swain spent more than 15 years working in the telecommunications sector, most recently at CenturyLink, Inc. and Qwest Communications International, Inc. (acquired by CenturyLink), where he served in multiple leadership roles in finance, including corporate financial planning and analysis, treasury and investor relations, as well as in-network engineering. Mr. Swain earned his B.S. degree in Chemical Engineering from the University of Wisconsin–Madison and his M.B.A. degree from the University of Chicago Booth School of Business.

Chad C. White, Executive Vice President, General Counsel and Secretary

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Chad C. White joined Brookdale in February 2007 and has served as our Executive Vice President since January 2018, our General Counsel since March 2017 and our Secretary since March 2013. He previously served as our Senior Vice President and General Counsel from March 2017 until January 2018, our Senior Vice President and Co-General Counsel from July 2014 to March 2017, our Vice President and Co-General Counsel from March 2013 to July 2014, and our Associate General Counsel and Assistant Secretary prior to that. Before joining Brookdale, Mr. White served in legal roles with Dollar General Corporation and Bass, Berry & Sims PLC. Mr. White received his law degree from the Vanderbilt University School of Law where he was elected to the Order of the Coif, and a B.S. in Mass Communication and Political Science from Middle Tennessee State University.